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There Are Really Just Two Types Kinds of Market Research

Traditionally, market research was primarily a support function. Even today, a lot of quantitative market research is designed to either validate or invalidate existing hypotheses. It focuses on the ‘what’ and the ‘how’ far more than on the ‘why’.

March 9, 2023
News

What business travel trends should marketers expect in 2023?

Business travel was one of many industries that came to a halt due to the pandemic. Almost three years later, it’s still unclear which Covid-related changes — from remote work to changing traveling habits — will be permanent. We spoke to over 100 business travelers around the world using Glimpse’s easy and intuitive human response platform to understand what they think and feel about the future of business travel in 2023.‍

January 26, 2023
News

It’s not Trump’s Republican Party any longer? Don’t be so sure!

Soon after the recent midterm elections, conventional wisdom from journalists and pundits began to coalesce: extreme MAGA candidates underperformed and the expected ‘red wave’ never made it to shore. 

November 17, 2022
News

MonkeyPox Isn’t Yet A Pandemic But It’s Already Impacting the Sex Lives of Single Americans

MonkeyPox cases are mounting across the globe, with a cumulative total of 257 laboratory-confirmed cases, and around 120 suspected cases, reported to the World Health Organization (as of May 26, 2022). Glimpse sought to understand how concerned single and sexually active Americans are and will they put a pause on their sex lives due to fear of transmitting MonkeyPox?

June 2, 2022
News

Will the Uvalde School Shooting Spur A Shift In Public Support Toward Gun Control Legislation? The Surprising Answer Might Be, ‘Yes’

We thought we’d take a look behind the headlines to see what a cross-section of Americans were thinking—and feeling—in the wake of the tragedy. We wanted to hear from real people in their own words.

May 25, 2022
News

How Texans Actually Feel About Abortions

Texas’ new abortion law, Senate Bill 8, amounts to a nearly complete ban on abortion in the state. It prohibits most abortions after six weeks of pregnancy, making no exceptions for pregnancies resulting from incest or rape.

September 17, 2021
News

Who are the Unvaccinated?

We asked unvaccinated people why they haven't been vaccinated. Here's what they said.

August 3, 2021
News

Fun Facts from Glimpse

People are Generally Excited, but a bit skeptical about the Future of Space Travel

July 14, 2021
News

What is Glimpse?

A Quick Glimpse into What Matters. Here and Right Now

July 13, 2021
News
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