For over a decade, market researchers have recognized that long surveys just don’t make sense. At industry conferences we hear again and again that audiences are simply too busy to invest their time in a 50-question survey. So why do zombie surveys continue to wander the earth?
Traditionally, market research was primarily a support function. Even today, a lot of quantitative market research is designed to either validate or invalidate existing hypotheses. It focuses on the ‘what’ and the ‘how’ far more than on the ‘why’.
Business travel was one of many industries that came to a halt due to the pandemic. Almost three years later, it’s still unclear which Covid-related changes — from remote work to changing traveling habits — will be permanent. We spoke to over 100 business travelers around the world using Glimpse’s easy and intuitive human response platform to understand what they think and feel about the future of business travel in 2023.
Welcome to the Future of Marketing Technology series, derived from the words, sentiments, and emotions of global marketers. This is the second post in the series and is about a pretty hot new topic: ChatGPT. For this article, we spoke to marketers across the US and asked them about if and how they are using it already in their everyday work. The results are interesting!
Welcome to the Future of Marketing Technology series – derived from words, sentiments, and emotions of marketers. The number of articles, blogs, videos, and polls investigating marketing tech is staggering, and the market size is estimated at over $300b. We wanted to listen to the language, sentiment, and emotions of marketers as they grappled their hopes and fears about martech. So we’re launching a short series of studies before and after New Year’s 2022-2023.
Happy Thanksgiving! There are about 175,000 wild turkeys across New England. To mark the occasion of American Thanksgiving, the Glimpse Group asked a representative sample of 130 New Englanders about their wild turkey experiences...
At 8pm on September 1st, speaking from the Independence National Historical Park in Philadelphia, US President Joe Biden went on the offensive. If Biden now has the political breathing room to more openly attack extreme Republicans and Trump and further mobilize the Democratic base without alienating moderate Republicans and Independents, that’s a huge political advantage for him.
MonkeyPox cases are mounting across the globe, with a cumulative total of 257 laboratory-confirmed cases, and around 120 suspected cases, reported to the World Health Organization (as of May 26, 2022). Glimpse sought to understand how concerned single and sexually active Americans are and will they put a pause on their sex lives due to fear of transmitting MonkeyPox?
We thought we’d take a look behind the headlines to see what a cross-section of Americans were thinking—and feeling—in the wake of the tragedy. We wanted to hear from real people in their own words.
Overall, Glimpse showed polarizing sentiment around Elon Musk. While in media, it can sometimes feel that GenZ rallies around Elon Musk and his online antics, using Glimpse’s tool becomes clear that Genz is divided – much like the rest of the United States – around Elon Musk and perhaps other hot topic issues.
If you listen to the breathless hype from the crypto community, blockchain is already catalyzing rapid technological innovation and unprecedented social evolution. In this account, cryptocurrency investing is just the leading edge of a far broader transformation between Web2 and Web3. 9 out of 10 Americans have “heard at least a little” about cryptocurrency. Yet according to the same survey, only around 16% of Americans have ever invested in, traded, or used a cryptocurrency themselves.
Do you and your team have everything you need to get your job done? What we found out from our research with Glimpse is that a lot of remote employees do not have the tech necessary to be productive and successful working remotely.
