glimpse logo
BlogCase StudiesLog In
Get In Touch
blog

Our Blog

Stop Zombie Surveys!!!!

For over a decade, market researchers have recognized that long surveys just don’t make sense. At industry conferences we hear again and again that audiences are simply too busy to invest their time in a 50-question survey. So why do zombie surveys continue to wander the earth?

March 21, 2023
Platform features highlights

There Are Really Just Two Types Kinds of Market Research

Traditionally, market research was primarily a support function. Even today, a lot of quantitative market research is designed to either validate or invalidate existing hypotheses. It focuses on the ‘what’ and the ‘how’ far more than on the ‘why’.

March 9, 2023
News

What business travel trends should marketers expect in 2023?

Business travel was one of many industries that came to a halt due to the pandemic. Almost three years later, it’s still unclear which Covid-related changes — from remote work to changing traveling habits — will be permanent. We spoke to over 100 business travelers around the world using Glimpse’s easy and intuitive human response platform to understand what they think and feel about the future of business travel in 2023.‍

January 26, 2023
News

For Marketers, is ChatGPT Friend or Foe?

Welcome to the Future of Marketing Technology series, derived from the words, sentiments, and emotions of global marketers. This is the second post in the series and is about a pretty hot new topic: ChatGPT. For this article, we spoke to marketers across the US and asked them about if and how they are using it already in their everyday work. The results are interesting!

January 16, 2023
Technology

Disappearing Cookies

Welcome to the Future of Marketing Technology series – derived from words, sentiments, and emotions of marketers. The number of articles, blogs, videos, and polls investigating marketing tech is staggering, and the market size is estimated at over $300b. We wanted to listen to the language, sentiment, and emotions of marketers as they grappled their hopes and fears about martech. So we’re launching a short series of studies before and after New Year’s 2022-2023.

December 18, 2022
Information

Qatar’s Big Bet on the World Cup: Is it paying off?

As billions of people across borders, cultures, and time zones watch the World Cup, they thrill to heroic individual performances and shocking upsets. ‍

December 2, 2022
Current Events

Wild Turkeys Threaten to Overrun New England

Happy Thanksgiving! There are about 175,000 wild turkeys across New England. To mark the occasion of American Thanksgiving, the Glimpse Group asked a representative sample of 130 New Englanders about their wild turkey experiences...

November 23, 2022
Current Events

It’s not Trump’s Republican Party any longer? Don’t be so sure!

Soon after the recent midterm elections, conventional wisdom from journalists and pundits began to coalesce: extreme MAGA candidates underperformed and the expected ‘red wave’ never made it to shore. 

November 17, 2022
News

Elizabeth II’s Conflicted Legacy: Perspective of Americans and the British

How do Americans and British people feel about Queen Elizabeth's unfortunate passing? How do they feel about her legacy? And how do people ultimately feel about the concept of a Monarchy?

September 13, 2022
Current Events

Joe Biden's Speech

At 8pm on September 1st, speaking from the Independence National Historical Park in Philadelphia, US President Joe Biden went on the offensive. If Biden now has the political breathing room to more openly attack extreme Republicans and Trump and further mobilize the Democratic base without alienating moderate Republicans and Independents, that’s a huge political advantage for him.

September 2, 2022
Current Events

MonkeyPox Isn’t Yet A Pandemic But It’s Already Impacting the Sex Lives of Single Americans

MonkeyPox cases are mounting across the globe, with a cumulative total of 257 laboratory-confirmed cases, and around 120 suspected cases, reported to the World Health Organization (as of May 26, 2022). Glimpse sought to understand how concerned single and sexually active Americans are and will they put a pause on their sex lives due to fear of transmitting MonkeyPox?

June 2, 2022
News

Will the Uvalde School Shooting Spur A Shift In Public Support Toward Gun Control Legislation? The Surprising Answer Might Be, ‘Yes’

We thought we’d take a look behind the headlines to see what a cross-section of Americans were thinking—and feeling—in the wake of the tragedy. We wanted to hear from real people in their own words.

May 25, 2022
News

Polarizing Divisiveness, Even Among America’s Younger Generation

Overall, Glimpse showed polarizing sentiment around Elon Musk. While in media, it can sometimes feel that GenZ rallies around Elon Musk and his online antics, using Glimpse’s tool becomes clear that Genz is divided – much like the rest of the United States – around Elon Musk and perhaps other hot topic issues.

April 7, 2022
Current Events

Crypto and the Excitement and Understanding Gap

If you listen to the breathless hype from the crypto community, blockchain is already catalyzing rapid technological innovation and unprecedented social evolution. In this account, cryptocurrency investing is just the leading edge of a far broader transformation between Web2 and Web3. 9 out of 10 Americans have “heard at least a little” about cryptocurrency. Yet according to the same survey, only around 16% of Americans have ever invested in, traded, or used a cryptocurrency themselves.

February 24, 2022
Technology

Thanksgiving 2021

Glimpse asked: what are your thanksgiving 2021 plans? Checkout our audience insights from what people across the US had to say.

November 17, 2021
Current Events

How Glimpse Uses Natural Language Processing

Glimpse uses natural language processing to help you tap into what your audience thinks. Read to learn more about our tool’s NLP capabilities.

October 21, 2021
Informational

How Texans Actually Feel About Abortions

Texas’ new abortion law, Senate Bill 8, amounts to a nearly complete ban on abortion in the state. It prohibits most abortions after six weeks of pregnancy, making no exceptions for pregnancies resulting from incest or rape.

September 17, 2021
News

Guest Blogger OnDemand Operations: Remote Working and Top Tech Must-Haves

Do you and your team have everything you need to get your job done? What we found out from our research with Glimpse is that a lot of remote employees do not have the tech necessary to be productive and successful working remotely.

September 2, 2021
Informational

Who are the Unvaccinated?

We asked unvaccinated people why they haven't been vaccinated. Here's what they said.

August 3, 2021
News

PR and Communications

How Glimpse is a Great fit for Communications, PR and Publishing

July 28, 2021
Information

What Glimpse Is and What It Isn't

Service and providing the potential clients and customers with testimonials is one of the best ways to market.

July 21, 2021
Technology

Fun Facts from Glimpse

People are Generally Excited, but a bit skeptical about the Future of Space Travel

July 14, 2021
News

What is Glimpse?

A Quick Glimpse into What Matters. Here and Right Now

July 13, 2021
News
Contact Us Now!

Real People, Real Human Answers

Copyright © Glimpse 2023

HomeBlogLog InContactSubscribe
Terms & ConditionsPrivacy PolicyQuality