The Language of Gamers
Video games these days are spectacular; but toxicity in gaming communities is a real problem. So how exactly do people experience that toxicity? How widespread is it and what should we do about it?
September 21, 2023
Blog
Plankton vs. Rihanna: AI Voice Replication Sparks a Musical Showdown!
Step right up, music lovers! Prepare to be amazed by the epic musical showdown that's got the internet buzzing! In one corner, we have the infamous Plankton from SpongeBob SquarePants, belting out Rihanna's hit song "Diamonds" like you've never heard before. In the other corner, we have the queen herself, Rihanna, with her angelic voice and powerful rendition of the same song. The debate is on fire, and Glimpse couldn't resist jumping into the ring to get to the bottom of this musical sensation!
July 26, 2023
Connecting with Impact: The World of Relatable Influencers
Discover the key to influencer success with Glimpse! Uncover the power of relatability as you connect with your audience on a deeper level, using real data and Generative AI to craft engaging content tailored to their interests and emotions. Say goodbye to guesswork and hello to a thriving influencer journey! Explore Glimpse now.
July 20, 2023
WELCOME TO THE GENERATIVE AI MATRIX
The story of how Glimpse was tricked by Generative AI in response to a survey about Generative AI–while working for one of the world’s leading Generative AI companies. Read more to find what happened and learn some concrete tips to defend your own research against similar threats . . .
May 18, 2023
Stop Zombie Surveys!!!!
For over a decade, market researchers have recognized that long surveys just don’t make sense. At industry conferences we hear again and again that audiences are simply too busy to invest their time in a 50-question survey. So why do zombie surveys continue to wander the earth?
March 21, 2023
There Are Really Just Two Types of Market Research
Traditionally, market research was primarily a support function. Even today, a lot of quantitative market research is designed to either validate or invalidate existing hypotheses. It focuses on the ‘what’ and the ‘how’ far more than on the ‘why’.
March 9, 2023
What business travel trends should marketers expect in 2023?
Business travel was one of many industries that came to a halt due to the pandemic. Almost three years later, it’s still unclear which Covid-related changes — from remote work to changing traveling habits — will be permanent. We spoke to over 100 business travelers around the world using Glimpse’s easy and intuitive human response platform to understand what they think and feel about the future of business travel in 2023.
January 26, 2023
For Marketers, is ChatGPT Friend or Foe?
Welcome to the Future of Marketing Technology series, derived from the words, sentiments, and emotions of global marketers. This is the second post in the series and is about a pretty hot new topic: ChatGPT. For this article, we spoke to marketers across the US and asked them about if and how they are using it already in their everyday work. The results are interesting!
January 16, 2023
Disappearing Cookies
Welcome to the Future of Marketing Technology series – derived from words, sentiments, and emotions of marketers. The number of articles, blogs, videos, and polls investigating marketing tech is staggering, and the market size is estimated at over $300b. We wanted to listen to the language, sentiment, and emotions of marketers as they grappled their hopes and fears about martech. So we’re launching a short series of studies before and after New Year’s 2022-2023.
December 18, 2022
Wild Turkeys Threaten to Overrun New England
Happy Thanksgiving! There are about 175,000 wild turkeys across New England. To mark the occasion of American Thanksgiving, the Glimpse Group asked a representative sample of 130 New Englanders about their wild turkey experiences...
November 23, 2022
Joe Biden's Speech
At 8pm on September 1st, speaking from the Independence National Historical Park in Philadelphia, US President Joe Biden went on the offensive. If Biden now has the political breathing room to more openly attack extreme Republicans and Trump and further mobilize the Democratic base without alienating moderate Republicans and Independents, that’s a huge political advantage for him.
September 2, 2022
MonkeyPox Isn’t Yet A Pandemic But It’s Already Impacting the Sex Lives of Single Americans
MonkeyPox cases are mounting across the globe, with a cumulative total of 257 laboratory-confirmed cases, and around 120 suspected cases, reported to the World Health Organization (as of May 26, 2022). Glimpse sought to understand how concerned single and sexually active Americans are and will they put a pause on their sex lives due to fear of transmitting MonkeyPox?
June 2, 2022
Will the Uvalde School Shooting Spur A Shift In Public Support Toward Gun Control Legislation? The Surprising Answer Might Be, ‘Yes’
We thought we’d take a look behind the headlines to see what a cross-section of Americans were thinking—and feeling—in the wake of the tragedy. We wanted to hear from real people in their own words.
May 25, 2022
Polarizing Divisiveness, Even Among America’s Younger Generation
Overall, Glimpse showed polarizing sentiment around Elon Musk. While in media, it can sometimes feel that GenZ rallies around Elon Musk and his online antics, using Glimpse’s tool becomes clear that Genz is divided – much like the rest of the United States – around Elon Musk and perhaps other hot topic issues.
April 7, 2022
Crypto and the Excitement and Understanding Gap
If you listen to the breathless hype from the crypto community, blockchain is already catalyzing rapid technological innovation and unprecedented social evolution. In this account, cryptocurrency investing is just the leading edge of a far broader transformation between Web2 and Web3. 9 out of 10 Americans have “heard at least a little” about cryptocurrency. Yet according to the same survey, only around 16% of Americans have ever invested in, traded, or used a cryptocurrency themselves.
February 24, 2022
Guest Blogger OnDemand Operations: Remote Working and Top Tech Must-Haves
Do you and your team have everything you need to get your job done? What we found out from our research with Glimpse is that a lot of remote employees do not have the tech necessary to be productive and successful working remotely.
September 2, 2021
