.svg){kind=small}
As some of you may have seen, we are in process of launching Glimpse. We started building it last winter, and by early spring, we had a functional MVP we started to show to prospective buyers. Fast forward several months, and we now have a fully functional product!
So what is it? Well, it gives you a Quick "Glimpse" into What Matters, Here and Right Now.
You can get your questions answered, by any audience, in real-time. With access to over 70 million people globally, we can get virtually any audience answering conversational questions within minutes.
It's great for gathering quick feedback on current events, to get a quick read on what people might think about something that may be happening 'in-the-moment'. This isn't meant to be a survey tool. This is meant to get into the "why's" behind the what -- at scale.
We've run studies on politics, the economy, COVID (of course), and many other interesting areas.
Just this morning, we targeted 100 people across the US, and we showed a video of Richard Branson speaking from outer space, and asked what people thought, and what they thought of the future of space travel. Within an hour, we received our 100 responses from across the country.
For over a decade, market researchers have recognized that long surveys just don’t make sense. At industry conferences we hear again and again that audiences are simply too busy to invest their time in a 50-question survey. So why do zombie surveys continue to wander the earth?
Traditionally, market research was primarily a support function. Even today, a lot of quantitative market research is designed to either validate or invalidate existing hypotheses. It focuses on the ‘what’ and the ‘how’ far more than on the ‘why’.
Business travel was one of many industries that came to a halt due to the pandemic. Almost three years later, it’s still unclear which Covid-related changes — from remote work to changing traveling habits — will be permanent. We spoke to over 100 business travelers around the world using Glimpse’s easy and intuitive human response platform to understand what they think and feel about the future of business travel in 2023.
