The Language of Gamers
Video games these days are spectacular; but toxicity in gaming communities is a real problem. So how exactly do people experience that toxicity? How widespread is it and what should we do about it?
Everybody knows long surveys don’t work very well.
So, why do they stagger on like zombies?
For over a decade, market researchers have recognized that long surveys just don’t make sense. At industry conferences we hear again and again that audiences are simply too busy to invest their time in a 50-question survey.
Even when compensated, respondents often value their time more than the rewards market researchers offer—especially for younger respondents, busy professionals, and those with higher levels of income. This is especially true when it comes to B2B studies.
Survey fatigue is also a huge problem. Though 1000 people may choose to take your behemoth survey, many will lose interest over time and fail to devote any thought to later responses. As a result, researchers are often forced to discount the responses towards the end of the survey.
So why do long zombie surveys continue to wander the earth?
The argument for longer surveys is that it’s necessary to ask audiences 50 questions to get a full picture of a particular topic.
But are 50 questions really necessary?
The discipline and rigor to reduce the total number of questions can benefit the survey designer as well as the respondent. It can focus the mind on the hypotheses that really need to be tested, rather than on every possible question they can think up on a topic.
And there’s another option: Here at Glimpse, our clients often strategically carve longer surveys up into 15-question sections and then send those out to lookalike audiences. This approach can reduce bias for survey respondents, permitting, for example, one set of respondents to react to broader questions about industries or categories while a matched audience answers questions about a new product feature or marketing concept. The reactions to the new feature or concept won’t be biased by earlier questions.
At the end of the day, if a survey fails to engage respondents from beginning to end, you won’t receive high-quality responses. The respondent experience question is really a data quality question.
At Glimpse, we’ve designed our platform to make surveys easy, accessible, and engaging for today’s audiences.
With a well-designed survey effortlessly available on mobile, asking people to respond isn’t a huge request. And when you create studies using Glimpse, you gather answers provided in the flow of people’s daily lives, resulting in much more natural, human responses.
Our NLP-powered human response platform is perfect for analyzing these natural responses— capturing the nuance and depth decision makers are looking for.
Get in touch with us at glimpsehere.com if you’re interested in creating a survey that engages audiences and retains their attention from start to finish.
No more zombies! 🧟♂️
Instead try accessing the humanity of your customers with deeper, more differentiated, and more actionable insights than ever before!
Step right up, music lovers! Prepare to be amazed by the epic musical showdown that's got the internet buzzing! In one corner, we have the infamous Plankton from SpongeBob SquarePants, belting out Rihanna's hit song "Diamonds" like you've never heard before. In the other corner, we have the queen herself, Rihanna, with her angelic voice and powerful rendition of the same song. The debate is on fire, and Glimpse couldn't resist jumping into the ring to get to the bottom of this musical sensation!
Discover the key to influencer success with Glimpse! Uncover the power of relatability as you connect with your audience on a deeper level, using real data and Generative AI to craft engaging content tailored to their interests and emotions. Say goodbye to guesswork and hello to a thriving influencer journey! Explore Glimpse now.