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Informational

Why the Left Brain / Right Brain Myth Is a Problem for Marketers

In the realm of marketing, the persistent myth of left-brain vs. right-brain thinking has influenced strategies despite being debunked by peer-reviewed studies. This oversimplified view has potential consequences for decision-making processes. We urge marketers to adopt a more nuanced understanding of brain function to create evidence-based and innovative strategies that resonate with diverse audiences, considering the interplay between emotional, subconscious, and rational factors.

November 15, 2023
Informational

The Language of Gamers

Video games these days are spectacular; but toxicity in gaming communities is a real problem. So how exactly do people experience that toxicity? How widespread is it and what should we do about it?

September 21, 2023
Informational

How Glimpse Uses Natural Language Processing

Glimpse uses natural language processing to help you tap into what your audience thinks. Read to learn more about our tool’s NLP capabilities.

October 21, 2021
Informational

Guest Blogger OnDemand Operations: Remote Working and Top Tech Must-Haves

Do you and your team have everything you need to get your job done? What we found out from our research with Glimpse is that a lot of remote employees do not have the tech necessary to be productive and successful working remotely.

September 2, 2021
Informational
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