The Language of Gamers
Video games these days are spectacular; but toxicity in gaming communities is a real problem. So how exactly do people experience that toxicity? How widespread is it and what should we do about it?
As I'm sure you can attest, every day we're inundated with new tools, new platforms, new solutions. It can be a bit overwhelming.
As we launch Glimpse and speak to more and more people, I've been hearing a lot of assumptions about what Glimpse is.
I’d like to take this opportunity to set the record straight and clarify what Glimpse is… and what it isn’t.
There’s a time and place for traditional long-form surveys. I've spent years in the insights industry, and I can't tell you how many 15-20 minute surveys I've seen. Glimpse isn't meant to replace those.
Rather, Glimpse can help you decide whether you want to take the deep dive into a longer survey — using actual user responses to guide your decision. Glimpse can help with up-front ideation pre-survey, further refinement post-survey.
Short-form surveys traditionally use a multiple choice format. But here’s the problem with multiple choice questions: you need to know in advance what the choices should be — before you ever see user responses.
But how do you know what the choices should be before you gather input from users? Glimpse addresses this limitation. Using Natural Language Processing, Glimpse will automatically segment out key topics, and will apply a level of "sentiment” analysis, really trying to understand what they are saying on the emotional level.
Focus groups are a great tool for ideation and refinement, especially when you need to dive deep into a topic. But sometimes that can be overkill. They are also incredibly time consuming, and expensive, and you often only get access to 6 or 10 people at a time. When you just need some qualitative “tidbits” at scale, Glimpse can be a great alternative.
Glimpse and social media analytics do share a lot in common. We both employ Natural Language Processing techniques (NLP) to help segment out responses. The difference is: with social media analytics, you don't always know who these people are, and whether they’re representative to the audience you're looking to segment. With Glimpse, you’re getting access to real, validated, representative audiences — and you’ll know who they are, since you’ll see up to 20 data points about each person.
While doing secondary research can be extremely useful, it’s not always going to give you the most valid data sources. The data doesn't belong to you, and it’s not always relevant.
Well, in our next posts, we'll dive deep into some of the segments that are applicable for Glimpse.
Step right up, music lovers! Prepare to be amazed by the epic musical showdown that's got the internet buzzing! In one corner, we have the infamous Plankton from SpongeBob SquarePants, belting out Rihanna's hit song "Diamonds" like you've never heard before. In the other corner, we have the queen herself, Rihanna, with her angelic voice and powerful rendition of the same song. The debate is on fire, and Glimpse couldn't resist jumping into the ring to get to the bottom of this musical sensation!
Discover the key to influencer success with Glimpse! Uncover the power of relatability as you connect with your audience on a deeper level, using real data and Generative AI to craft engaging content tailored to their interests and emotions. Say goodbye to guesswork and hello to a thriving influencer journey! Explore Glimpse now.